In a digital world where the popularity of internet solutions and online shopping continues to reach new heights, user experience on websites has never been more important.
No matter how good your product or service is, if users can’t easily navigate your website (and enjoy the experience while they’re there), you’re probably not going to land a sale.
That’s why today we’re highlighting five essential web design elements and tips for improving the user experience on a website.
1. Call in a design professional
First of all, if you don’t have any training or experience in web design, you should seek the services of a professional. User interface design agency.
While this obviously comes with a certain level of expense, it is a big investment in your business and will cost you a lot less than having a poorly designed site that causes you to lose sales and leads.
Professionals understand what works and what doesn’t, and they know how to create a site that converts. In short, they can make your online presence shine while you focus on growing your business.
2. Have fast loading times
Another thing that isn’t considered as much as it should be is your page load speed. Not only is this vital for search engine optimization, it could also be the difference between someone becoming a lifetime customer or abandoning your site before it loads (slowly).
For every second that your page takes to load, leads are disappearing. It is therefore important to optimize your site so that it works as quickly and easily as possible.
3. Be mobile-friendly
It really doesn’t have to be said at this point, but a suitable for mobile website is essential to your success.
With smartphones being the primary means for users to access the internet these days, a mobile-friendly (or even mobile first) design is indeed a smart choice.
4. Minimize pop-ups
We all know how important it is to grow your email list, especially when you are just starting out. These hot leads are your easiest conversions, and having a collection of direct contacts is a great way to share promotions and insider information.
Unfortunately, too many people have decided that the best way to grow their mailing list is to spam them with pop-ups until they give in and grab their contact details. In reality, all you’ll ever be able to do is bore your audience and scare off potential customers.
There is even guides on how to block these pop-up features on websites. People hate them so much.
Stick to a single pop-up that has an option to no longer be shown to the user. An additional pop-up can be accepted when promoting or selling, but no more than that and you really stretch the relationship.
5. Connect correctly
Anything that can be clicked should clearly show that it is clickable (whether through the use of a different text color, underlined text, a graphical button, or some other method).
Most importantly, it should go exactly where the user expects it to go based on the included text.
If I promised you a chicken recipe but then sent you on a pork page, you’d be pretty mad, wouldn’t you? The same goes for your customers if you suggest that something will get them somewhere and then they’ll end up somewhere else altogether.
Now you know how improve the user experience on your site, it’s time to put these tips into practice. Good luck!