Website support and maintenance are regular processes that are necessary to keep your website secure.
89% of users go to a competitor’s website after a bad scrolling experience. Therefore, it is imperative to perform some website maintenance tasks at least once a month.
Thinking about the important website maintenance checklist you need to follow for better online performance? If so, this article is for you! Monthly website maintenance includes monitoring website analytics, checking website loading speed and running security checks. Read the article till the end to know the most crucial website maintenance tasks and the ways to perform them properly.
Here are the top 5 website support and maintenance tasks to keep in mind:
1. View the website on different devices and browsers
As browsers and plugins are updated regularly, they cause issues with how your website looks and functions in different browsers and devices. Moreover, maintaining a mobile-friendly website increases the conversion rate. Since you never know which browser or device your next customer will use to view your website, you should include site review on different devices in your monthly website maintenance checklist.
You can check how the website looks on your tablet, laptop or smartphone. Also, try to use separate browsers on each device. By doing so, you can ensure that all pages and links on the website work as they should.
2. Monitor your page loading speed
A minimum loading time of 1-5 seconds makes the user feel in control and stress-free. However, if your page load time is 10 seconds or more, the user loses their attention and is unlikely to return. A perfect example of maintaining good page speed is Yahoo! Yahoo reduced page load times by 0.4 seconds and saw traffic increase by 9%.
Adding words, links, images, and products to your website can slow down your page load time. So, during monthly website support and maintenance, check your page speed and try to reduce it as much as possible!
3. Update content
Search engines like Google, Yahoo, and Bing favor websites that build trust. So, if your website is full of informative, unique and interesting content, it will be rewarded in the search engine results pages.
Having up-to-date and fresh content is an important website maintenance message that can help you grow in the long run. During your monthly website maintenance, you can check, review your content, add internal links and update new services, products, articles, etc. You can also view spam comments and delete them.
4. Secure your website
Never leave any door open to website hackers. You can secure your website by increasing the protection to ward off bugs and hackers. Monthly security upgrades and software updates are required to keep the site safe and secure.
Plus, you can easily fix security issues if you monitor and update your site regularly. To secure your site, try installing SSL (Secure Sockets Layer certificate). Make your passwords unbreakable – abcd123 won’t work! Additionally, run monthly backups and use anti-malware software to scan for malicious attacks.
5. Test your CTAs
A CTA (Call to Action) educates and encourages visitors to take action. A common CTA might be “Book us now”, “Hurry up! 5 items left”, or “Learn more”. If you use CTAs on your website, it is best to test them monthly. , an easy-to-read and good CTA motivates visitors to deep engagement, increases email subscribers, improves conversion rate, and encourages customers to add items to cart, etc.
Also, if you have an e-commerce website, it is best to perform the transaction test every month. This will help you find potential issues that customers may face when pressing the “Buy Now” or “Checkout” button.
Monthly website support and maintenance may require investment, time and effort. However, the results outweigh the work and money involved. You can either maintain your website individually or go to a professional. Additionally, website maintenance providers know how to use technology and the best methods to prevent problems in the first place.
While the website maintenance expert manages your site’s performance, you can focus on other business activities. Since you can’t be an expert in everything, letting an expert do the maintenance steps can help you build a successful business.