The next time you want to download an app on your iPhone, prepare to see more ads. Starting Oct. 25, Apple will begin rolling out two additional ad categories on the App Store, according to an email seen by . In all countries outside of China, the company plans to start selling ad space in the “Today” tab and at the bottom of individual app listings. Once they arrive, ads will feature an icon with a blue background to distinguish them from other recommendations.
While Apple has been selling search ads through the App Store since , the Today tab was previously reserved for recommendations from the company’s editorial team. “With a Today Tab ad, your app can appear prominently on the front page of the App Store, making it some of the first content users see when they begin their visit to the App Store. ‘App Store,’ the company says on a .
Apple was bringing ads to the Today tab in July. The expansion is part of a broader push by the company to grow its advertising business. According to one of Bloomberg’s Mark Gurman, the company hopes to nearly triple its ad revenue to $10 billion a year over the next few years. Along with more announcements on the App Store, the company plans to introduce them in the near future.