Block Email Trackers with iOS 15 Email Privacy Protection

Keeping your data private and tightly controlled has gone from a niche to an absolute necessity in recent years, and few companies have invested as much in data protection as Apple. Over the past few years, the iPhone and iPad have acquired a wide range of privacy-enhancing options, including Sign in with Apple email protection and App Tracking Transparency.

iOS 15 introduced a number of new features, and one of the most privacy-conscious is the one that blocks email trackers. Email Privacy Protection reduces the data advertisers collect from your inbox. These trackers can check if you opened an email, what you did in it, and how long you left it open. If you’re looking to keep tight control over your data, you’ll want this setting enabled. Here’s how to use Mail Privacy Protection in iOS 15.

How to Enable Email Privacy Protection in iOS 15

It’s a powerful setting, but the good news is that it’s not a particularly difficult option to activate. Turning on Email Privacy Protection is as easy as tapping a single option in your Settings menu. It’s not enabled by default, but you’ll be asked if you want to enable it when you first open your Mail app in iOS 15.

Step 1: Head to your Settings app.

2nd step: Faucet To post > The protection of privacy.

Step 3: Tap the slider to Protect email activity to enable or disable the setting.

What does Mail Privacy Protection actually do in iOS 15?

You may be familiar with web cookies, in-app trackers, and other advertising tools, but cracking down on trackers in your email is often something people miss. But is it really serious? It turns out yes. While emails are extremely useful tools for staying in touch and keeping up to date with newsletters, they’re actually quite a leaky bucket when it comes to data. That’s because there’s a wide range of tricks marketers can use to gather information about their readers, and it starts with just opening an email.

Most tracking tips are related to images. However, other, darker elements are also at play, including pixel tags that return identifying information to the sender of the email, information that may include your IP address. Apple’s Email Privacy Protection setting hides your IP address and loads images and content privately, routing traffic through proxy services and applying a generated IP address.

But it’s not a complete nuclear bomb for marketers, who can use this data for totally ethical purposes. The generated IP address is not completely random, but rather corresponds to your geographical area. Cut instead of locating your location, it instead gives a more generalized area. So the marketer gets valuable information about who is opening what in a specific area, while you don’t have very specific information.

Looking for more ways to secure your email? Some email apps for iOS specialize in privacy, and we also have some general advice on how to prevent your emails from being tracked.

Editors’ Recommendations






About Sandra A. Powell

Check Also

Why advanced email protection is more important than ever

The transition to hybrid working has been a complex journey that many organizations across the …