Elon Musk is now officially the owner of Twitter, but with a lot of responsibility comes a plethora of changes.
On Tuesday, we heard the billionaire confirm how the platform would stay free for all its occasional users but wait, there was a catch. And this concerned the possible introduction of charges for commercial users as well as for users coming from the government.
Remember, the owner of Tesla aims to drive engagement from as many Americans as possible instead of just focusing on those with a niche.
Although Musk did not specify the exact amount of this fee, he reiterated that it was a small amount. But are we all surprised? Well, the answer is no because change was inevitable with a new man like Musk in charge.
As things stand, Musk has promised that he is more than willing to introduce a number of changes to the app. From offering attractive features to beating bot spam, not to mention its fights for freedom of speech, we knew there was more to come.
In April, we saw Musk talking about his desire to bring lower prices for blue subscribers, which is a premium service. On the other hand, the billionaire could be heard mentioning during the Met Gala his decision to convert Twitter into a transparent application.
In particular, the Tesla chief went into detail about how he wanted to share with the public how particular tweets were promoted or even demoted on the app. In this way, he would be subject to public criticism.
But a much more concerning issue concerns the activists who have a lot to say about the platform. This includes allegations relating to Twitter serving as a hub for illegal activity, misinformation, hate, extremist activity, and even some radical conspiracy theories.
That’s why so many activists are now going further and calling on advertisers to boycott the social media giant, in case it is willing to spread misinformation or abusive content.
Remember, Tesla’s CEO is very keen on reducing the platform’s content moderation policies and that’s what these activists are now concerned about. Similarly, Musk expressed his desire to prevent the banning of users, including those who wanted to inflict real-world harm through the app.
The warnings come from nearly 2 dozen activist organizations, including Ultraviolent and Media Matters.
They continually criticize Musk and his leadership skills, expressing concerns about how Twitter will now be known as a reservoir of misinformation into which many companies will now be drawn.
Therefore, advertisers say they want assurances from Twitter that it will continue to circumvent its usual content moderation limits or else face the consequences of severing ties with major advertisers.
Remember that Twitter generates a large portion of its revenue from ads and if these advertisers pull out, it could jeopardize the platform.
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