Google is finally looking to fix the problem with ads on the Messages app in India

Google has reportedly acknowledged ad issues affecting its Messages app in India, and the company is now completely disabling the feature in the country. Google was quoted as saying this in a report by Android Authority this week and promised to work with the industry to ensure such issues never bother users nationwide again.

The company has observed that such practices are not in accordance with its policies, particularly regarding the sending of promotional messages to users on the Messages app.

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We are aware that some companies abuse our anti-spam policies to send promotional messages to users in India. We are disabling this feature in India as we work with industry to improve user experiencea Google spokesperson quoted in the report.

Google Messages app got some years ago Rich Communication Services or RCS service which allows you to send rich content like images and emojis via SMS to other users. It can be enabled from Message app settings by you. But as we discovered a few weeks ago, the app was inundating people with spam from verified business accounts. Most of these ads are for pre-approved loans from banks or finance companies.

We gave you the option to manually disable the feature. But Google’s update suggests that the company will discontinue the feature completely, and for that, you might get an update on the Messages app which you should install immediately.

Also Read: Google Messages App Has a Serious Ads Problem in India: Here’s How You Can Fix It

RCS through the Messages app was Google’s way of competing with Apple’s iMessage in the market. But cases like these don’t help matters for the search engine giant.

Fortunately, the ads were only visible to users in India, and we haven’t heard of a similar issue in other markets. We hope that Google finds the root of the problem, talks to its business partners in the country and solves the problem once and for all.

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