Hiya and Ericsson Partner to Offer Network-Based Call Protection

As more and more people suffer from spam and call scams, Hiya partners with Ericsson to launch anti-spam and call scam technology solution worldwide.

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Spam and scam calls have been a disturbing phenomenon lately across the globe. Unfortunately, many people have fallen victim to fraud, spam, and robocalls from criminals aimed at persuading the recipient to either purchase a service or divulge sensitive personal information that could lead to hacks. This situation has led to the emergence of several network-based call protection solutions to protect people and their businesses from unsolicited and fraudulent calls.

SEE: Mobile Device Security Policy (TechRepublic Premium)

Prepared to provide call protection solution services that will save more people from spam and fraudulent calls, Ericsson and Hiya announced a partnership agreement that will bring network-based protection to people around the world. Tagged Call Qualification, the solution should be available to all wireless operators using Ericsson’s IP Multimedia Subsystem.

With Call Qualification, Hiya and Ericsson are offering adaptive AI self-learning technology that can help customers detect and stop new and emerging scams that may occur through calls. In addition to Ericsson’s IMS IP, network-based call protection technology also works with Ericsson’s mobile switching system to provide coverage for 4G/5G as well as 2G/3G networks.

Reacting to the launch, Alex Algard, CEO and Founder of Hiya, said “Spam and call scams are a huge problem for individuals and businesses – and it’s only getting worse as the bad actors who make these calls are becoming more sophisticated in their tactics.Through our partnership with Ericsson, carriers can instantly access and deploy Hiya’s most advanced, AI-powered call protection features worldwide, providing subscribers with a superior voice calling and greater confidence in the network.

Reiterating the need for the partnership, David Bjore, Head of Communication Services for Ericsson’s Solutions Area, said that “spam, fraud and nuisance calls are a frustration that nearly everyone with a phone can identify. This is definitely an area that is likely to have a positive impact on subscriber satisfaction and customer loyalty if they can be stopped. This is exactly what we, in partnership with Hiya, aim for carrier customers to achieve with Call Qualification.

Why the partnership took place

The increasing rate of fraudulent calls could be one of the main reasons why this partnership happened. Hiya’s 2022 Call Status Report revealed that spam and fraudulent calls are on the rise globally, with a 13% increase from the previous year. The Hiya report further revealed that mobile subscribers now receive an average of 14 spam calls per month, and a quarter of consumers said they lost money to a phone scam with an average loss of $542 per victim. . Therefore, consumers and businesses expect network operators to take action and solve this problem.

A 2021 report from First Orion, a provider of digital calling experience services for network operators, suggested that consumers received around 110 billion fraudulent calls, resulting in 88 million scam victims and around $44.2 billion in losses. Similarly, according to Truecaller, another player in the call protection services industry, over the past twelve months the total money lost to fraudulent calls in the United States was valued at $29.8 billion. .

Although the United States has been a major target for spam and fraudulent calls in recent years, Truecaller’s top 20 countries affected by spam report places Brazil as the country most affected by fraudulent call incidents. , followed by Peru and Ukraine.

Given the increase in the number of fraudulent and scam calls witnessed by customers around the world, other mobile technology companies have also unveiled their spam call protection solutions in recent years. Some notable mentions include AT&T Call Protect for AT&T users, T-Mobile Name ID for T-Mobile users, and Truecaller.

The Future of the Spam Call Protection Industry

The announcement of the Ericsson-Hiya partnership to combat fraudulent and fraudulent calls could be the latest boost to the call protection solution. However, other spam call protection solutions have recently been launched.

For example, last year Teltech Systems launched RoboKiller’s Call Confidence API, enabling businesses to combat spam and robocalls by strengthening their network’s defenses against illegal phone scammers. In addition, another big player in the mobile communication technology industry, T-Mobile, launched a caller verification technology in 2019. Labeled Caller Verified, this solution offers its customers protection against scammers and spammers who use phone call techniques to diminish their customers.

With all these call protection services in place, it is hoped that more phone users will be protected from spam and fraudulent calls. Through this partnership, Hiya hopes to take advantage of Ericsson’s global market coverage to reach more international customers.

About Sandra A. Powell

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