Hiya and Ericsson Partner to Provide Network-Based Call Protection to Wireless Carriers Worldwide

SEATTLE–(BUSINESS WIRE)–Hiya, the leading cloud-based call performance management company, today announced a new partnership with Ericsson (NASDAQ: ERIC) to provide network-based call protection to mobile operators worldwide. The new offering, called Call Qualification, is a spam and call fraud protection service powered by Hiya Protect that is immediately available to all wireless carriers using the Ericsson IP Multimedia Subsystem (IMS).

Call Qualification integrates Hiya Protect directly into Ericsson IMS to combat the growing problem of spam and fraudulent calls across the world. Using Hiya’s Adaptive AI self-learning technology, operators can recognize and stop new and emerging scams in real time to stay one step ahead of fraudsters. This unique partnership offers carriers the fastest path to combat spam and call fraud protection and improve subscribers’ voice experience.

The joint solution also works for Ericsson’s Mobile Switching System (MSS) to provide coverage for 4G/5G as well as 2G/3G networks. Call qualification is instantly available for operators currently using Ericsson IMS and/or MSS. Ericsson’s global reach further enhances Hiya’s service and will deliver the broadest call protection solution in the industry.

“Spam and scam calls are a huge problem for individuals and businesses – and it’s only getting worse as the bad actors making these calls become more sophisticated in their tactics,” said Alex Algard, CEO and founder of Hiya. “Through our partnership with Ericsson, carriers can instantly access and deploy Hiya’s most advanced, AI-powered call protection features worldwide, providing subscribers with a superior voice call experience and greater trust in the network.”

“Spam, fraud and nuisance calls are a frustration that almost anyone with a phone can relate to,” said David Bjore, communications services manager for Ericsson Solutions. “This is definitely an area that is likely to have a positive impact on subscriber satisfaction and customer loyalty if they can be stopped. This is exactly what we, in partnership with Hiya, are aiming for. operator customers realize with Call Qualification.

Spam and fraudulent calls are on the rise

Spam and fraudulent calls are on the rise worldwide. According to Hiya’s 2022 Call Status Report, spam and fraudulent calls increased by 13% in 2022 and mobile subscribers now receive an average of 14 unwanted calls per month and a quarter of consumers said they lost money. money from a phone scam, with an average loss of $542 per victim. Consumers and businesses expect carriers to take action and fix this problem.

Network integration enables instant activation

Network integration is the most scalable way to protect all users from spam and fraudulent calls because there’s no need to download or configure an app; it is quick to deploy, easy to manage and continuously updated. By integrating with Ericsson IMS and other network elements, carriers can deploy Hiya across their networks for a native user experience across all devices. Call Qualification operates today at Ericsson’s D-15 Laboratories, a state-of-the-art innovation center in Silicon Valley. The first joint customers are already in the works and plan to launch the new service later this year.

Hiya and Ericsson offer a global solution

Operators around the world must tackle the growing problem of spam and fraud and simultaneously support subscribers on a combination of 5G, 4G, 3G and 2G networks. Call qualification can provide instant protection against fraud, tagging for spam, and new services carriers can provide to consumers and businesses. Ericsson’s global reach further enhances Hiya’s service and will deliver the broadest call protection solution in the industry.

To learn more about this solution and Hiya’s voice performance platform, visit hiya.com/protect.

About Hiya

Global enterprises, carriers and consumers trust Hiya to deliver secure, engaging connections and stop unwanted calls. Built on the world’s leading voice performance platform, Hiya connects businesses to their customers, helps carriers secure their networks, and protects people from spam and fraudulent calls. Hiya’s SaaS applications, Hiya Connect and Hiya Protect, serve more than 200 million users, power services like AT&T Call Protect, Rogers Spam Call Detect and Samsung Smart Call, and provide voice performance insights to businesses around the world entire. Learn more at www.hiya.com.

About Ericsson

Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio covers the following business areas: networks, software and cloud services, enterprise wireless solutions, global communications platform, and technologies and new businesses. It is designed to help our customers go digital, increase efficiency and find new sources of revenue. Ericsson’s investments in innovation have brought the benefits of mobility and mobile broadband to billions of people around the world. Ericsson shares are listed on Nasdaq Stockholm and Nasdaq New York. www.ericsson.com

About Sandra A. Powell

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