For musicians, having an easily accessible website is crucial. However, Google has recently tightened its settings on what can be spam. Here’s how to make sure your website doesn’t get swept under the rug.
by Bobby Owsinski of Music 3.0
Many musicians, artists, and songwriters rely on social media for their online presence, but it can be a mistake. Your website is the best place for your fans or potential fans to get information about you because only you control it. You are not at the whims of the latest update by a social platform. That said, you want your site to be found during a Google search, so SEO (search engine optimization) is just as important as the content of your site. This can be affected whenever Google updates its search algorithm or, in this case, releases an anti-spam update.
According to Googleits latest anti-spam update is what it calls SpamBrain. Their website says: “SpamBrain is our AI-based spam prevention system. From time to time, we improve this system to make it more effective in detecting spam and to ensure that it detects new types of spam. »
But what does this mean for your website?
Google didn’t give many details, but as always, SEO companies around the world are still testing the latest model to figure out what’s changed. Digital NP track 900 million domains to see patterns and that’s what he found.
A site with poor quality content is considered spam by Google, so although it appears in search results, it will not be near the first pages. Here is what Google considers spammy content:
- Thin content – This doesn’t mean pages that don’t have a lot of graphics or a low word count, but content that doesn’t provide much value, which means that once you’re done reading you, it doesn’t tell you enough about it. Google prioritizes a rich user experience above all else in its search algorithm. A page with misleading content does not fall into this category.
- Poor meta tags – This means tags that were created more for search bots than for real people. Also, a site that uses the same tags for every page.
- Keyword filler – It’s hard to believe that people do it again, but they do. This means that dozens of keywords are added in an attempt to grab attention even if the content doesn’t apply. For example, if you used Taylor Swift as a keyword but there’s nothing on the page about Ms. Swift, that’s stuff. By the way, the prescribed ratio for keywords is about 1 per 100 words (there are only 2 in this article).
There are more, but these are the easiest to observe and not be an SEO expert. Use common sense and create pages intended for human consumption instead of looking for robots and you should be fine.
Bobby Owsinski is a producer/engineer, author and coach. He is the author of 24 books on recording, music, the music industry and social media.