I like to say that content is the food that Google eats. This usually takes the form of articles that you post on your website. Without content to read, Google’s algorithm can’t understand what your website is about, and there’s nothing to index and display on search results pages.
Additionally, the quality of your content plays a major role in the success of your SEO strategy. Content creation can present a major challenge when you start building your website: how do you create content quickly, especially if you don’t have the time or skills to write it yourself?
DON’T HAVE TIME TO WRITE?
Although many companies hire freelance writers to create blog posts, there are a number of reasons why you might not want to. It can be expensive to hire an experienced writer who writes high-quality original content. And hiring a less experienced writer — or even picking someone who charges cheap rates or hiring through a content mill — can come back to bite you. For example, you may encounter people who reuse content, which may penalize your website if you publish it. Or the content may be low quality and won’t help your pages rank well in search results.
The reality is that as the subject matter expert in your field, you are the one who is best qualified to write the content for your website. You have a lot of knowledge to share, but you may not have the time, skills, or inclination to write your own articles. And I don’t blame you – it can be a big time investment, and writing isn’t easy for everyone. You probably have better ways to leverage your time.
HOW CAN I GET QUALITY CONTENT WITHOUT WRITE IT MYSELF?
I have a simple method to create high quality content using your knowledge and expertise that doesn’t require a lot of time or writing ability. Even if you’re not really a writer, chances are you have some experience creating content, like speeches or web pages. Here are the five steps to painlessly creating great content:
1. Determine why it matters.
Identify your topic by focusing on your subject matter expertise. It’s important to understand your audience and how your content will benefit them.
The best content is useless if no one is interested enough to continue reading beyond the first line. Enter: the hook. Write an intriguing and compelling sentence or question for the beginning of your article or blog to capture your readers’ attention.
Next, ask yourself what you want to inspire your readers. Identify your call to action, which will be the last sentence of your article.
2. Remember that quality trumps quantity.
Create a simple plan to organize your thoughts. Start with your hook, then add three stitches that you want to stand out in the article. Finally, add your call to action at the end of the outline. So ! As you create your three points, feel free to take notes to add descriptive words, examples, or stories that illustrate each point. Taking the time to add them to each bullet point will make the next step easier.
3. Fold in the secret sauce: the interview.
I like the interview method because it is natural and interactive. Having the outline helps your interviewer stay focused on your topics. You don’t need a professional interviewer; a colleague, friend or family member can work well. Give the interviewer your plan to ask you questions about each point and be sure to record the interview session on video or audio. If it’s not practical to have someone interview you, just register and explain your plan. Remember to follow the outline order to keep the content structured.
4. For magical powers, use an editor.
Once you have recorded your interview, have it transcribed. You can also post the audio or video on your website, but the text is important to be read by Google’s algorithm so your page can be indexed. Additionally, many internet users prefer scanning text to find the information they are looking for rather than watching a video or listening to an audio clip.
Once the interview is transcribed into text, an editor will need to clean it up to make it easily readable and eliminate errors. This is where the magic happens because your post has been captured and is now ready to be polished for publication.
5. Publish, then repeat.
Review the edited article and add applicable links. You can optimize your keywords to improve your search results. See, wasn’t it easy to create content? In fact, it was so easy that it’s time to start the process for the next article.
You already have the knowledge to create a lot of great content, but if you don’t have the time or skills to write it, or just prefer not to write, consider using this effective method. This will allow you to effectively leverage your time by using your expertise and the skills of others to develop content for your website. Once you practice this approach, it will go faster next time. Remember that constantly posting new content will help improve your website’s search engine results.
Now that you have the secret to creating content for your website without writing a word, put it into practice by creating your next piece of content using this interview method. This way, you’ll power Google, improve your website’s search engine results, and inspire others by sharing your expert knowledge.
Jason Hennessey is the founder and CEO of Hennessey Digital and is an SEO expert, author, speaker, podcast host, and serial entrepreneur.