Kentucky Fried Chicken Germany has apologized after sending a message telling customers to mark the Nazi Kristallnacht attacks on Jewish businesses and places of worship in 1938, according to a BBC report.
“It’s Kristallnacht Remembrance Day!” Treat yourself with softer cheese on your crispy chicken. Now at KFCheese! the restaurant wrote in an app alert sent to users.
The company apologized an hour later, saying it was due to “an error in our system”.
In a statement, KFC said the notification was automated and linked to a schedule of national celebrations, the BBC reported.
The response on the internet was quick to alert the app.
In a successful bid to top Brewdog in the ‘worst marketing mistake of the month’ stakes, KFC Germany reportedly sent out a push notification offering customers special chicken deals for Kristallnacht, before sending out another message of apology. Absolutely hideous. pic.twitter.com/mRgvA0euEY
— Daniel Sugarman (@Daniel_Sugarman) November 9, 2022
— John Choe (崔容準 | 최용준) for NYC 🌐 (@johnchoe4nyc) November 11, 2022
Why is this important: Automation can be a powerful tool, but it can be dangerous without human oversight. You can’t just “set it and forget it” when it comes to messaging – you need to actively check the automation’s work and weed out offensive or off-brand messages.
Elon Musk warns of possible bankruptcy
Twitter CEO Elon Musk told workers at a show of hands on Thursday that the social network could face bankruptcy, according to a Reuters report.
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The meeting followed an earlier email sent to all staff by Musk stating that the company needed to increase subscription revenue to offset lower advertising spending to “survive the coming economic downturn.”
In addition, several prominent leaders have resigned.
Reuters reported that Twitter’s chief privacy officer, Damien Kieran, and chief compliance officer, Marianne Fogarty, also resigned.
An FTC spokesperson said the agency “is following recent developments on Twitter with deep concern.”
Twitter was already fined $150 million earlier this year over user data issues.
Why is this important: Every day brings new evidence that Musk’s lack of a clear PR plan is sabotaging his efforts to grow Twitter. The laying off of most of its communications staff shows its interest in doing it alone – although leading via tweets and erratic phone calls from advertisers has not gone well so far. This chaos led to staff departures, leaks to the media and renewed interest from the FTC.
McDonald’s pays tribute to a boy in a fries costume
McDonald’s contacted a 9-year-old boy with spina bifida, hydrocephalus and Chiari defect after a Facebook post showed him dressed as McDonald’s fries, according to a Kansas City Star report.
Blake Mompher’s family also joined in the costume, with her brother dressed as a ketchup bottle and her father dressed as a burger.
“McDonald’s fries are always better with ketchup,” Blake’s mom wrote on Facebook. “Brothers for life.”
After the post went viral on Facebook, McDonald’s offered a gift card that could give Blake a medium fry every day for the next year and threw a party for him at a nearby restaurant.
Why is this important: Blake’s story reminds brands to proactively monitor social media to find stories to respond to and amplify. Celebrating fans with inspirational stories is an easy way to earn PR and win fans for life.
More decision makers listen to business podcasts, study finds
Business-related podcasts are now linked to email newsletters, webinars and social media as the most used communication channel by US decision makers, a new study indicates. Forty-three percent of respondents to a recent Sapio Research survey said they listened to the programs. .
Industry-specific newspapers ranked fifth with 39%, followed by national newspapers in sixth place with 36% and virtual industry events in seventh place with 35%, according to the survey.
The report also states that 35% of decision makers spend 3-4 hours per week consuming business-related content.
Why is this important: Podcasts can effectively allow brands to share new and repurposed content about their business. A branded podcast can work well with niche audiences of customers.