Privacy Complaint Filed Against Google With France’s Data Protection Watchdog, Here’s Why

In a complaint filed with Francedata protection watchdog noyb.eu said Google violated a European Union court decision by sending unsolicited advertising emails directly to the inbox of Gmail users.

The Alphabet The unit, whose revenue comes mainly from online advertising, should ask Gmail users for their prior consent before sending them direct marketing emails, noyb.eu said, citing a 2021 court ruling of Justice of the European Union (CJEU).

Although Google’s advertising emails may look like normal emails, they include the word “Advertisement” in green letters on the left side, under the subject of the email, noyb.eu said in his complaint. Moreover, they do not include a date, the advocacy group added.

“It’s like the postman getting paid to take the ads out of your mailbox and put his own in there,” said Roman Robertprogram manager at noyb.eu, in reference to Gmail’s spam filters which put most unsolicited email in a separate folder.

Google did not immediately respond to requests for comment. A CNIL spokesperson confirmed that authorities had received the complaint and that it was being registered.

Vienna-based company noyb.eu (None Of Your Business) chose the CNIL, among other national data privacy watchdogs, because it is known to be one of the most vocal regulators in the world. within the EU, Robert said.

While a possible CNIL decision would only be applicable in France, it could force Google to review its practices in the region.

Noyb.eu is an advocacy group founded by an Austrian lawyer and privacy activist Max Schremswho won a high-profile privacy case at Europebest short in 2020.

The CNIL fined Google a record 150 million euros ($149 million) earlier this year for making it difficult for internet users to opt out of online trackers.

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About Sandra A. Powell

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