Sensor Tower Reveals Increase in Mastodon App Downloads

Since Elon Musk took over Twitter in October, there was a mass conversation about what this means for the future of social media platforms.

market intelligence company Sensor Tower has tracked app downloads for the performance of Twitter and Mastodon over the past nine months.

Sensor Tower found that social media network Mastodon saw a significant global spike in activity in app downloads in April 2022 (170,000, +4,150% month-over-month), the same month that Musk launched his first offer on Twitter.

Additionally, the rival platform also saw a noticeable overall increase in downloads in October (202,000, +1,247 month-on-month), the month Musk officially took over Twitter.

While Twitter’s numbers have held steady so far, preliminary forecasts for November show a worrying drop in app downloads after Musk’s takeover, according to Sensor Tower.

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Mastodon was launched in October 2016 by a German software developer Eugene Rochko, spurred by his dissatisfaction with Twitter and his worries about centralized control of the platform. Mastodon is now the largest decentralized social network on the internet.

In a Tweet from April 2022, the official account tweeted: “At Mastodon, we present a vision of social media that cannot be bought and owned by any billionaire. Your ability to communicate online should not depend on the whims of a single commercial company!

Musk bought Twitter for US$44 billion (A$68 billion) and immediately fired several senior company executives, including the CEO Parag Agrawal in October.

Chief Financial Officer Ned Segal and Vijaya Gaddehead of legal, trust and safety policy were also immediately fired, including Twitter’s CEO who left the company’s headquarters in San Francisco.

In April, Musk offered to acquire the company and take it private, and Twitter agreed. However, Musk was suspicious and alleged that the company failed to disclose the number of spam and fake accounts on the platform.

For this reason, Twitter sued Musk saying in court that he “refuses to honor his obligations to Twitter and its shareholders because the agreement he signed no longer serves his personal interests.”

See also: Tesla CEO Elon Musk confirms Twitter takeover

About Sandra A. Powell

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