Signified provides comprehensive protection for the entire digital shopping journey on Google Cloud Marketplace

SAN JOSE, Calif.–(BUSINESS WIRE)–Signifyd, the leading digital commerce protection provider, today announced a partnership that will further strengthen online commerce through Google Cloud Marketplace. The partnership brings together Signifyd’s commerce protection platform and Google Cloud’s reCAPTCHA Enterprise, which protects websites against fraudulent activity, spam and abuse.

Signifyd is an e-commerce fraud prevention provider that offers merchants comprehensive protection against chargebacks on Google Cloud Marketplace. The combination of machine learning solutions from Signifyd and reCAPTCHA Enterprise will enhance merchants’ ability to detect bad actors and prevent fraud.

“Helping merchants protect their website from fraudulent activity is important to protecting the overall customer experience,” said Cy Khormaee, chief product officer at Google Cloud. “We’re excited to have Signifyd’s commerce protection platform available on Google Cloud Marketplace and, alongside Google Cloud’s reCAPTCHA Enterprise, to provide customers with easier access to the technologies they need to secure experiences. purchases of their customers.

As e-commerce accounts for a larger share of retail sales, fraud-related attacks have grown in number and sophistication. Merchants face the challenge of protecting their businesses without creating barriers that frustrate legitimate consumers and diminish customer lifetime value.

“We are thrilled to partner with Google Cloud to protect businesses against payment fraud,” said Raj Ramanand, CEO of Signifyd. “With reCAPTCHA and Signifyd, we bring a complete and innovative solution to the market not only to protect against fraudulent orders, but also to ensure that the right orders are not refused.”

Together, Signifyd’s Commerce Protection Platform and Google Cloud’s reCAPTCHA Enterprise collect behavioral and transactional information throughout the digital shopping journey, including on-page, at checkout, and after checkout. The powerful combination automates e-commerce order flow, provides smart solutions to manage trade policies, and provides financial security against chargebacks on approved orders.

Further deepening its relationship with Google Cloud, Signifyd also announced that it has become an early adopter among fraud prevention vendors by adding Google Cloud to its technology stack.

Signifyd’s partnership with Google Cloud helps merchants solve a long-standing challenge: retailers’ traditional reliance on a narrow view of payment security. Merchants, financial institutions, and payment service providers often work to assess risk independently with siled data sets. This leaves some merchants rejecting up to 10% of orders – and in some cases more – according to Signifyd, while financial institutions reject additional sales in a bid to save consumers from fraud.

While some merchants continue to rely on legacy fraud solutions, fraud rings continue to innovate. Fraudsters increasingly rely on automated attacks to operate at scale while launching card-based attacks to verify stolen payment credentials, attempt to gain account control through trial-and-error logins, and commit scalping to corner the market for the resale of limited goods. In fact, bot attacks are up 151% so far in 2022 compared to the same period a year ago, according to Signifyd.

Adding Google Cloud to Signifyd’s technology stack and adding Signifyd’s solutions to Google Cloud Marketplace provides enterprise brands with the increased scalability, availability and visibility needed to manage fraud and abuse in the new era of e-commerce. Analysts have noted that enterprises are increasingly turning to Google Cloud Platform for its superior ability to support advanced applications and data management, as well as the easy API integration it offers with other cloud-based solutions.

Signifyd CEO Raj Ramanand will join Cy Khormaee, Product Manager at Google Cloud, at Google Cloud Next ’22, starting October 11, to talk about protecting businesses against ATO payments and fraud.

To learn more about Signifyd, visit Google Cloud Marketplace today.

About Signified

Signifyd provides an end-to-end commerce protection platform that leverages its commerce network to maximize conversion, automate the customer experience, and eliminate the risk of fraud and consumer abuse for retailers. Its solutions provide the transparency and control brands need to succeed in the fast-paced world of commerce. Signifyd, which is the leading payment security and fraud prevention provider for the Top 1000 Retailers in 2022, is headquartered in San Jose, California, with offices in Denver, New York, Mexico City, São Paulo , Belfast and London.

About Sandra A. Powell

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