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Twitter has started rolling out an update to its iOS app bringing Twitter Blue to $8, a feature that also gets users the infamous blue verification tick.
Appearing in the App Store, Twitter version 9.34.3 says the update adds “some exciting new features to Twitter Blue”, with more “coming soon”.
The key change in the update is a change to Twitter Blue, which will now cost $7.99 per month. As part of Twitter Blue, you’ll also be able to view the blue tick “just like the celebrities, businesses, and politicians you already know,” the release notes say.
Twitter Blue with verification is available on iOS in the US, Canada, Australia, New Zealand and the UK, the notes say.
As of press time, while it is possible to purchase the upgraded Twitter Blue, it doesn’t appear anyone has been verified by the app yet.
The update also hints at other changes that we are also working on. The list includes “half the ads and much better ones”, those that “support Twitter in the battle against bots” should get a “reward” with fewer ads that are also “twice as relevant” to the user.
Subscribers will also be able to post longer videos on the platform and get “priority ranking for quality content”. It is explained that user content “will get prioritized rankings in replies, mentions, and search,” which will help “reduce the visibility of scams, spam, and bots.”
The fee hike is part of new owner Elon Musk’s attempt to alter Twitter’s revenue, a move that has already led to mass layoffs.
Originally, Musk wanted $20 per month for verification, but after a thorough talk about the service with prominent users, the lower $8 rate was adopted.