Why your website is not ranking

The success of any website depends solely on how high a search engine ranks your content. The higher the Google ranking, the more likely visitors are to find your site. The more guests that visit your site (and stay there), the more your Google rankings will be boosted.

It may seem difficult to break into this cycle when your website is young and generally unknown, but it is not impossible. One of the best ways to improve your rankings is to use search engine optimization, also known as SEO.

Learn more about SEO for your brand and rank better with search engines.

Start with your content

The most important thing about your website is your content. If your content is lacking, you are going to rank poorly regardless of other strategies. Your posts should be well-written, contain accurate and authoritative information, and be updated regularly.

The most common use of the Google search engine is to Find answers, so if your website answers a question, it should be clear and direct. Not only will this improve the likelihood of returning customers, but search engines will prioritize your response over harder-to-understand websites. This authority will boost your Google ranking.

Also keep track of keywords in your SEO. If users are trying to answer a question, know what words they use to enter that search and try to match them in a way that still feels natural. This means including keywords where you can, but not in a way that sacrifices quality.

At BRANDDefenders, we’ve perfected the art of creating content that’s optimized for your online presence. Our team at BRANDDefenders can help you hone your content quality and improve your pages from their previously poor rankings.

Consider your site architecture

If a search engine can’t process your pages efficiently, it won’t rank you high, if at all. Search engines use special software to determine which websites are regularly maintained, trustworthy and of good quality.

Keeping your website architecture in good shape includes incorporating good HTML practices. Proper structure and organization greatly improves readability, which is essential for users and Google’s website crawlers.

Structures such as titles and ALT text for images improve accessibility. For example, image ALT text is necessary for users who use screen reader tools, and proper paragraph formatting makes it easier for anyone to read.

Mobile users are also becoming more common. If your website is unreadable on the phone, the average person won’t go out of their way to find a computer to view the page; they will go to another website.

Meta titles and descriptions make your search engine result link more clickable by providing the necessary information about your page and providing a cleaner, more professional look.

However, you need to be careful that this meta content is accurate so that the search engine doesn’t replace it, or worse, get you accused of misrepresentation. If you are unsure how to proceed, contact the BRANDDefenders team for information and guidance.

Link value and anchors

Links are the main method of transporting users between pages and are very widely used by search engine crawlers to determine rankings.

Link anchors, usually in the form of clickable text, should tell users and search engines where the link leads. This is also important for accessibility because screen reader software uses anchor text. This means that when adding links to your website, you should not use general terms such as “Click here!” or not include anchor text at all.

The authority factor of the links you include has an impact on SEO. Citing a reputable source of information will improve the reputation and reliability of your website. The association means that quality links will reinforce the supposed quality of your content.

The reverse is also true: embedding irrelevant or harmful links will have a bad impact on your content, and linking to anything illegal will get you banned by association.

The bottom line: Check your links properly.

Reputation is key

Visiting unsafe websites carries cybercrime risks such as malware infections, stolen information, and loss of your savings. Users and search engines are naturally wary of suspicious and low quality links.

The first and easiest step to avoid this is to check your content for spelling or grammatical errors. These are immediate red flags, and if you run a business, customers who see these errors may not trust your website enough to place an order. You want to come across as trustworthy, and following SEO guidelines for quality content will help you with that.

Content authority is also essential in SEO. Being an expert in what you produce goes a long way towards improving your Google rankings. Obviously wrong information will have the opposite effect and degrade trust in everything else on your website. Check your sources before posting anything.

Stay away from unethical practices

Search engine software has been continuously developed since the beginning of the Internet and has become more sophisticated over the years. This means you can’t spam keywords down the page to stay on top, because crawlers will now recognize this and may ban you for it.

Another unethical practice is obfuscating or manipulating organic search results to show links that don’t match your actual content. If Google Search Console catches you doing this, you can expect a ban, if not more.

You also must not host anything illegal, such as pirated or plagiarized content. Hacking will not only get your website taken down, but can have other consequences, including fines and jail time.

While these “techniques” can temporarily boost your ratings, getting banned will completely remove you from the results, which means you have to start from scratch.

Trust BRANDDefenders to help with your SEO

BRANDDefenders has years of experience give pages the boost they need in the ranking of search results. Their clients know that BRANDDefenders can handle the complex parts of SEO for them to keep their website’s Google ranking high, remove negative results, and protect them from future infringement.

About Sandra A. Powell

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